Shrewsbury Colleges Group is delighted to announce a strategic partnership with Reech marketing agency.
Shrewsbury Colleges Group is delighted to announce a strategic partnership with Reech marketing agency to launch an exciting marketing campaign focused on promoting the college’s degree level opportunities to further increase the number of individuals gaining higher level qualifications at the college.
The college successfully secured government funding to promote a new range of Higher Technical Qualifications (HTQs). These qualifications have been developed with employers to equip students with the specific training, knowledge and skills needed to succeed in their chosen career across several industry sectors.
Part of the funding will be used to raise the profile of these qualifications through a dedicated marketing campaign that the college is developing with Reech. This collaboration marks a significant step forward in the college's efforts to attract and support students seeking to further their education and career prospects.
Combining the college’s educational expertise and resources with Reech’s innovative marketing strategies, it will seek to use creativity to effectively reach Shrewsbury Colleges Group’s target audiences to promote its comprehensive range of courses and dedication to student success.
‘We are delighted to work with Reech to promote the range of degree level opportunities available to individuals and increase the number of individuals enrolling onto degree level Higher Technical Qualifications.,’ said Matt Laws, Vice Principal for Vocational & Technical Education and Higher Education at the college. ‘These level 4 and level 5 qualifications are career-focused and are ideal for those looking to gain the qualifications and experience needed to enter a specific sector, retrain, and upskill to progress in their current role or progress on to further study or training at university.’
The marketing campaign will utilise a multi-channel approach, incorporating TV and digital advertising, social media engagement, targeted outreach, and community events to connect with individuals interested in pursuing higher education opportunities. It will highlight the unique benefits and opportunities available to students at Shrewsbury Colleges Group through compelling messaging and engaging content.
"We are excited to partner with Shrewsbury Colleges Group to develop and implement a dynamic marketing campaign that resonates with our community," said Amelia Redge, Agency Director of Reech. "Together, we will showcase the new range of courses offered by the college and how they can empower students to realise their full potential and achieve their academic and career aspirations."
Prospective students interested in learning more about Shrewsbury Colleges Group's Higher Education HTQ programme are encouraged to visit scg.ac.uk or contact the college’s Admissions Team on 01743 342 342 for additional information.
The college is also holding an advice event on Wednesday 12 June between 4.30pm - 7pm at the London Road Campus. Prospective students will be able to get advice and guidance on studying at higher levels and completing professional qualifications.